CUSTOMER UNDERSTANDING AND INCLINATION TOWARDS NON-GEAR TWO-WHEELERS”

MAJOR RESEARCH PROJECT

SYNOPSIS

ON

" CLIENT PERCEPTION AND PREFERENCE TOWARD NON-GEAR TWO-WHEELERS” ( INDORE CITY )

FOR INCOMPLETE FULFILLMENT IN THE REQUIREMENT FOR THE LEVEL OF MBA (FULL TIME) BATCH- 2012-2014

POSTED BY: GUIDEBOOK BY: Tarun kumar Sen Prof. Anita Ahuja MBA III session IBMR, IPS Academy

IBMR, IPS ACADEMY RAJENDRA NAGAR, A. B. ROAD, INDORE-452012(M. P) AFFILIATED TO: DEVI AHILYA VISHWAVIDYALAYA, INDORE

PREFACE

The bookish knowledge of any plan, which we get from educational institution, is usually not enough for proper use of doing work of everyday life. The more you have the practical relief of knowing that is more beneficial for your learning. To make mindful of real life of business every single MASTER OF BUSINES ADMINISTRATION (4THSem) college student has to go through a major research study where her experiences aspects worth considering of business under direction of professional managers. We strongly assume that the knowledge obtained from the encounter is more compared to the knowledge obtained from the ideas in the book.

PLACE INDORE Tarun kumar sen DAY:

QUALIFICATION

This really is to certify that Mister. TARUN KUMAR SEN College student of Start of Anatomist and Science, IPS Academy, Indore of MBA (Full time) system has prepared Major study report upon topic" CLIENT PERCEPTION AND PREFERENCE TOWARD NON-GEAR TWO-WHEELERS”( INDORE METROPOLIS ) below my assistance.

Internal Reviewer, evaluator (Guide)

External Examiner

Director

IBMR, IPS Academy

STUDENT DECLARATION

My spouse and i Tarun kumar sen Pupil of Commence of Anatomist and Scientific research, IPS Academy, Indore of MBA (Full time) system has prepared Major study report about topic " CUSTOMER NOTION AND DESIRE TOWARDS NON-GEAR TWO WHEELERS”( INDORE CITY ) The study as per my knowledge is definitely original and genuine and not published in a research Diary Previously.

Tarun kumar sen

MBA(4th sem)

2012-14

ACCEPTANCE

I have typically wondered how come project usually began with acknowledgement however, not until. I possess undertaken project myself, performed I realize that project record involve not just the researcher but lots of people that helped making the researches a possibility. Hence We take pleasure of beginning most beautiful part of the survey.

I flunk of terms to express my gratitude to my guideline Mr. Prof. Anita Ahuja and Mister Prof. sixth is v. s kushwaha who irrespective of his busy schedule able to find time to guide me personally through difficulties and fix my problems to the most of abilities. Without his unfailing guidance, reassurance and endurance his job would not have already been possible. It is often a learning experience underneath him. We am grateful to my faculty guidebook Prof. Mister ANITA AHUJA who give me detailed instruction MRP.

CONTENTS

Theme

Introduction

Materials review

Reason of research

Objective of study

Research methodology

Research design

Sample design

Tools for info collection

Tools for data analysis

Bibliography

1 . TOPIC: -

" CUSTOMER NOTION AND INCLINATION TOWARDS

NON-GEAR TWO-WHEELERS”

( INDORE CITY )

2 . INTRO: -

The Indian automobile industry is one of many largest and fastest growing industries on the globe. India may be the world's second largest company of motorbikes with export of more than 2 . 3 mil vehicles (including two wheeled and four wheeled). With the substantial investment of producers the amount of technology is changing in the motor vehicle market. The...

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