E-Commerce – a Case from Indian Perspective

2012

ARRAY CONSULTANCY SERVICES 264 Shanti Pally, Kolkata West Bengal, India 700042 Satish Kr. Goenka Jindal Global Business School To. P. Jindal Global College or university Sonipat, NCR of Delhi

[E-COMMERCE – AN INSTANCE FROM INDIAN PERSPECTIVE]

An overview of Indian E-Commerce with a detailed case on RedBus. in

Table of Contents

Disclaimer............................................................................................................................................... three or more Acknowledgement................................................................................................................................... 5 Electronic Business.............................................................................................................................. 5 Significant divisions of E-commerce............................................................................................................ five Business Application............................................................................................................................ 5 Global Trend of E-Commerce............................................................................................................... 6th Impact on Market segments & Merchants............................................................................................................ 6 Web commerce in India............................................................................................................................... 7 Industry Size & Growth......................................................................................................................... several Facts of Indian E-Commerce................................................................................................................ 8 Capital to Play Differentiator............................................................................................................... 8 Essential Drivers to Success of E-Commerce in India.................................................................................... 9 Reduced detailed cost................................................................................................................ on the lookout for Easy to review:............................................................................................................................. 9 Safe & protect................................................................................................................................... 9 Elevated reach for the merchant.................................................................................................... 9 Shopping 24×7............................................................................................................................... 10 Social media trend......................................................................................................................... 12 Others........................................................................................................................................... 10 Top Five Issues of American indian E-Commerce Industry............................................................................ 10 Large Customer Buy Cost..................................................................................................... 11 High Churn/ Low Devotion................................................................................................................ 11 Cash on Delivery............................................................................................................................ 11 High Cash Burn up Rate...................................................................................................................... doze High Inventory/ Poor Source Chains............................................................................................... doze E-Commerce in the Non-Metros...

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