Marketing Study Proposal

Marketing Analysis proposal

Product name: Advertising Research

Guitar tutor: Binh Quang Truong, BA(hons), MSc.

Analysis: 30%

Type of work: Group work (team of your five students)

Requirements:

Each team is required to accomplish a small promoting research which in turn focuses on an item or service. Students might choose a product they like (free of choice). Elements to be deemed are also clear of choice.

For example. Who ought to customers always be? What are their needs? How they feel about products? The actual like or do not like? What they would want from a new product/service? Then simply each group must post a research pitch and a vital finding record Research pitch should have the following sections:

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Executive brief summary

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Study purposes and objectives

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Research style

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Time & expense estimates

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Appendixes

Crucial finding report should have the subsequent sections:

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Data collection & evaluation

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What are the results/findings

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Conclusion

Marking: two parts

1 ) Presentation: Each group will need to present all their proposal (from week 8-week11) in front of the school about the proposal ( what products/services are you looking at? What are your analysis purposes and objectives? Analysis design? Sample design? What kind of data has been collected? How come etc .? )

2 . Reviews: students have to submit: 1) a research pitch & 2) a key getting report Notes:

Do not encounter unnecessary difficulties in the reviews with complicated ideas. Possess a closer go through the " test proposal” and " test marketing exploration report” in order that you have a definite understanding what a proposal and a marketing analysis report ought to look like. Please note that I usually do not expect whatever large with complicated record tests. Keep in mind that statistics is not the aims and objectives. Definitely, only specialist research agent can carry out such statistical tests properly. As pupils you are not required to put that into your proposal.

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