service marketing

 Essay about service marketing


Term paper in: Service strategy of APPLEBEES

Subject code: MKT 412

Section: 01


SSM Sadrul Huda (SH)

Assistant Mentor

Department of Business Operations

East Western world University.


Md. Taijul Islam ----------------------------------------------------Id: 2009-2-10-217 SHADIN -01917277300

Fariha Faroque Mitu ------------------------------------------------Id: 2009-3-13-024 Khaleda Akter -----------------------------------------------------Id: 2009-3-13-046 Taskina Jahan ---------------------------------------------------Id: 2009-2-10-132

Date of Submission: 01 August, 2013

Letter of Transmittal

August 15, 2012

SSM Sadrul Huda

Teachers of Business Administration

East West College or university

Subject: Submission of a term paper on service strategy of KFC. Dear Sir,

We consider it as a superb pleasure to prepare an project on support strategy of KFC. To make this project we provided our best to present positive and well-scanned efforts to cover necessary and relevant components for planning a comprehensive business presentation on assistance strategy of KFC. Finally, we recognize the special gratitude for you for rendering us the golden opportunity to work on the subject. It is a thrilling experience for people which will enrich our practical knowledge. Were hopeful our theoretical assessment, relevant details detailed analysis and real-life example will achieve the appreciation. Sincerely

Md. Taijul Islam Identification: 2009-2-10-217

Fariha Faroque Mitu Id: 2009-3-13-024

Khaleda Akter Id: 2009-3-13-046

Taskina Jahan Id: 2009-2-10-132





" Good customer service may be the process with which organization offers its products or services in a way that enables the customer to reach them in the most efficient, good, cost effective, and humanly rewarding and satisfying manner conceivable. ” A client service strategy is an important component to any strategy. Since organization relies on customer satisfaction, any good organization should produce a strategy that not only draws customers, but keeps these people happy therefore they are not really tempted to experience a competitor. Customer service is the provision of service to customers before, during and after a purchase. Customer service is acknowledged as a sequence of activities designed to boost the level of client satisfaction – that may be, the feeling which a product or service offers met the consumer expectation. "

The importance of customer service can vary by service or product, industry and customer. The perception of success of such relationships will be determined by employees " who can adapt themselves for the personality in the guest. As seen by of an total sales method engineering efforts, customer service takes on an important part in an organization's ability to generate profits and earnings. From that perspective, customer service ought to be included within an overall method of systematic improvement. A customer support experience can change the entire understanding a customer features of the organization.

4 Primary activities of Service Technique

Define market

It is important to be careful about how a market is identified. The following key marketing operations rely on another market explanation:

- Calculating market share

- Measuring industry size and growth

- Specifying concentrate on customers

- Identifying relevant competitors

-- Formulating a marketing strategy

An industry can be defined as uses:

A market may be the set of most actual and potential buyers of any product or service.

This kind of definition suggests that a market is a total value and/or volume of products that satisfy the same customer require.

For example , if the customer require is " eat breakfast”, then your relevant market could be described...

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