The Impact of Social websites on Buyer Purchasing Decision

Make clear how the Net can effect the consumer decision-making process for the following types of obtain decisions. * Buying seat tickets for a music show (5)

* Determining to invest profit a restaurant chain (5)

* Purchasing insurance to your car (5)

* Obtaining shoes by yourself (5)

You might find it useful to visit some websites pertaining to the afore-mentioned products. [20 marks]


The advent of internet has had more convenience to the time starved present day consumers. This kind of assignment can dwell on details searching around the internet plus the manner in which the web can assist consumers in the alternative evaluation level of the decision making process. Buyer decision making theory focuses more " traditional” non-internet primarily based consumer decision making. The need is usually therefore highlighted for internet marketers to understand client behavior and consumer decision making in an net environment to be successful in this ever-growing and well-known medium. Sultan and Herichs (2000: 386) support the lovely view that while more advanced systems enter the home domain it becomes increasingly crucial to understand consumer respond to fresh technologies. The buyer buying method involves the following stages: trouble identification, info search, analysis, decision, and action and post product sales.

Obtaining tickets for a music show

The internet works extremely well through the whole decision making technique of buying entry pass to a music show. The booking can be carried out easily online through websites such as computicket. com. The consumer can visit the website to find out about future music shows in the area of fascination and the schedules they would like to publication the entry pass for. They will then search to see if you will find any entry pass available online to get the present they are interested in. The Internet plays a vital role during information search stage, analysis, decision, and action and post product sales. Tickets could be compared in...

References: 1 ) Chaffey Deb & L. R Cruz (2002), eMarketing eXcellence, Third Edition, Elsevier, Amsterdam

installment payments on your Fareena Saultan & Roy B. Herichs (2000), Client preferences to get Internet Services over time, Log of Client Marketing, Quantity 17 issue 5

three or more. Laurie Windham & Tobey maguire Orton (2001), The Spirit of the Consumer, All Really worth Press, UK





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