Wolfgang Keller

 Essay about Wolfgang Keller

Highly skilled labor force with tedious behavior is hard to pursue and alter. One needs to find techniques to take on this problem in innovative way as there is absolutely no fixed method to do so. The truth talks about the scenario in Konigsbrau`s Ukrainian subsidiary. Konigsbrau is a Munich based company which brews premium beer. They have very good standing across the globe. The truth majorly covers two character types, Wolfgang Keller and Dmitri Brodsky. Brodsky heads the sales force and reports to Keller. Coping with the behavior of Brodsky has turned into a concern to Keller as Brodsky features very arranged and formal approach which can be considered not really appropriate for the type of industry he's in. The industry is an extremely challenging environment as the business produces high quality beers as well as the local people are accustomed to vodka and low-end or locally made beers. The company had to undertake strategies which in turn focused on suppliers who have the ability to reach the direct customer outlets and influence major portion of the sales. And hence it requires the organization sales people and representatives to have good personal associates with the marketers and have more informal gatherings.

Brodsky is highly experienced with very good prior experience but features very formal approach. He does not accept Keller on the fact that he should preserve close relationships with the vendors. Also, Brodsky does not try to change his behavior/ business approach in-line with company`s interests.

Keller is in a challenging circumstance and has three alternatives. First, to fire Brodsky or perhaps not give him an annual wage raise which might have the same impact. Second, try to help Brodsky once again to boost his performance. Third, reorganize around Brodsky to compensate intended for his inadequacies. Keller is usually not prepared to lose Brodsky because it is extremely tough to find this kind of a skilled alternative. Keller is the decision machine here. He takes care of all the company operations in Ukraine where as Vladimir Antonov, past head...

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